TLDR: Customers who understand exactly how our monthly coupon tiers work save an average of $8–$12 per order — and the ones who don't leave real money on the table every single visit.
By Anthony Marino · Head Pizzaiolo, Brothers Pizza · Last updated May 23, 2026
Every few weeks someone at the counter in York or Hanover hands us a coupon that expired two months ago. Someone else tries to use a delivery coupon on a pickup order. And at least once a week, a customer doesn't realize they could have gotten a free order of breadsticks by spending $3 more.
This article is for all of those people. I'm going to walk through every active coupon we're running this month, explain the rules in plain English, and tell you exactly how to get the most out of them — based on what I've watched work and fail at our counters across four locations for 14 years.
Context: Why We Run Coupons the Way We Do
Brothers Pizza is a family-owned operation. We have four locations — York, McSherrystown, Gettysburg, and Hanover. We're not a franchise with a national coupon database. Every deal we put out is specific to our locations, our margins, and what actually makes sense for a kitchen that goes through about 600 lbs of dough on a busy Friday night.
That means our coupons don't work like Domino's or Pizza Hut. You can't always find them in a national app. The best deals come through our coupons page, our email list, and occasional mailers we send to zip codes in the York and Adams County area — including Bonneauville, McSherrystown, and the neighborhoods around Delone Catholic High School.
Here's the other thing worth knowing: our coupons change monthly, and some are location-specific. A deal running at our York location may not be active in McSherrystown that same week. I'll flag those differences as we go.
The Decision: How We Structure Monthly Deals
Each month, we build our coupon set around three tiers. This isn't something we advertise explicitly — it's just how the kitchen and front-of-house have learned to plan for demand.
Tier 1 — Volume Deals: Discounts on large or bulk orders. These are designed for families, team dinners after a York Revolution game, or anyone feeding more than four people. They work best on Sundays and weekdays.
Tier 2 — Add-On Incentives: Free items when you hit a spend threshold. These are the deals most customers miss because they don't realize they're $3 away from a free item.
Tier 3 — Loyalty and Repeat-Visit Offers: Deals that reward you for coming back within a set window. Usually only available through our email list or handed directly to customers at the register.
We rejected running a single flat-discount model (e.g., "always 10% off") because it trains customers to wait for coupons rather than appreciate the food's value. It also kills margins on already-efficient items like our Sicilian slice. What we do instead is targeted: we discount categories where we have prep-time flexibility, not where we're already running lean.
The Process: How This Month's Coupons Were Built
Week 1 of May: We reviewed last month's redemption data across all four locations. The York location had strong uptake on the large-pie deal; Hanover underperformed on the stromboli add-on. McSherrystown saw the highest conversion on the family meal bundle.
Week 2: Kitchen leads at each store flagged which items had the most prep headroom — meaning we could handle a volume spike without compromising quality or wait times. Stromboli came up twice. White pie also had extra capacity on weeknights.
Week 3: We finalized the four active coupons for May and loaded them to the website. The email blast went out to our list on May 15th. Physical mailers went to York zip codes 17402 and 17404, plus Bonneauville and the McSherrystown area.
Week 4 (current): We're tracking redemption in real time. Any coupon that's running below 15% redemption by May 25th will be promoted more aggressively at the counter for the final days of the month.
The Numbers: This Month's Active Coupons
Here's every active deal as of May 23, 2026. These are the real terms — no paraphrasing.
| Coupon | Deal | Minimum Order | Locations | Expires |
|---|---|---|---|---|
| FAM23 | Large pie + 2 sides for $29.99 | No minimum beyond the bundle | All 4 locations | May 31 |
| ADDON5 | Free order of breadsticks with any order over $25 | $25 subtotal before tax | York, Hanover only | May 31 |
| WHITENIGHT | $3 off any white pie, dine-in only | No minimum | McSherrystown, Gettysburg | May 29 |
| PICKUP10 | 10% off any pickup order over $30 | $30 subtotal before tax | All 4 locations | May 31 |
A few things to note right away:
- FAM23 is our best value this month if you're feeding four or more. Two sides means two of the following: garlic knots, breadsticks, a house salad, or a 2-liter soda. Not wings, not a second pie.
- ADDON5 is the one people miss most. If your order is $23, add a second topping or upgrade to a larger size and you clear the threshold. You're spending $2 more and getting a $5 item free.
- WHITENIGHT is dine-in only — no exceptions. We've made the mistake before of letting that slide and it creates pickup line confusion. The white pie deal applies to our standard white pie (ricotta, mozzarella, garlic, olive oil) and the spinach white pie. Not the specialty white vodka pie, which has a different cost structure.
- PICKUP10 cannot be combined with FAM23. One coupon per order, always. This is printed on the coupon itself but it's also the rule I have to remind staff about most often at the York counter.
What Went Wrong: Last Month's Coupon Lessons
Running coupons at a real, multi-location pizza shop means things go sideways. Here's what actually happened in April that shaped how we built May's offers.
Mistake 1 — Ambiguous side options on the family bundle. Last month's family bundle said "2 sides" but didn't specify wings were excluded. We honored wings as a side for two weeks before realizing the margin on that deal was unsustainable. It cost us approximately $180 in food cost across the York location alone before we clarified. This month, the coupon explicitly lists eligible sides.
Mistake 2 — No location flag on the white pie discount. April's white pie coupon didn't specify dine-in only. Customers tried to apply it to delivery orders, and one online order at our Hanover location led to a confused driver and a refund request. Forty-five minutes of manager time to sort out one order. That's why WHITENIGHT now says "dine-in only" in the first line.
Setback — A spring break week nobody predicted correctly. The week of April 14th was spring break for Gettysburg Area School District. We expected a moderate uptick. Instead, walk-in volume at the Gettysburg location jumped 31% midweek, and we ran out of pre-portioned dough for the large-pie coupon by 7pm on a Wednesday. We had to cut off coupon redemptions for the night. Three customers were unhappy. We gave them future-visit credit, but it was avoidable with better prep forecasting.
What Worked: The Moves That Actually Drove Value
1. Targeting ADDON5 to York and Hanover only. We ran a similar add-on deal chain-wide in February and saw very different responses by location. York and Hanover have higher average order values and customers who are already close to the $25 threshold. McSherrystown skews toward the family bundle. Narrowing the deal to where it fits customer behavior drove a 23% redemption rate in the first week at York — versus 9% when we ran it everywhere in February.
2. Timing the email blast to Thursday afternoon. We used to send coupon emails on Tuesday mornings. Open rates were okay but redemption was low — people forgot by the weekend. Moving to Thursday 2pm pushed the deal top-of-mind right before weekend ordering decisions. Our email click-to-redemption rate went from 6% to 14% after that change.
3. Training counter staff to mention ADDON5 at checkout. If your ticket is between $20 and $24.99, our counter staff are now trained to say: "You're $X away from a free order of breadsticks — want to add anything?" It feels like a service nudge, not a sales pitch. Average ticket size at York went up $2.40 in the first week we ran that script consistently.
The Result: What These Deals Actually Get You
If you use the coupons correctly this month — meaning you pick the right one for your order size and don't try to combine them — here's what the real-world savings look like.
A family of four ordering a large pie, garlic knots, a house salad, and a 2-liter soda at regular menu price would pay around $38–$40 at any of our locations. With FAM23, that same order is $29.99. You save roughly $9–$10 and you don't have to do any mental math at the register.
A couple ordering online for pickup — two medium pies, an order of breadsticks, and two drinks — might hit $34–$36 before tax. PICKUP10 knocks $3.40–$3.60 off that automatically. Stack that with ordering during an off-peak window (Tuesday through Thursday before 6pm) and your food is ready in under 15 minutes. You're spending less and waiting less.
For the dine-in crowd at our McSherrystown or Gettysburg locations, WHITENIGHT is a genuine deal if you love white pie. Our white pie uses full-fat ricotta, fresh mozzarella, and a garlic-olive oil base — it's not a cheap item to make. $3 off a pie that normally runs $16–$18 is meaningful.
What I'd Do Differently
If I'm being honest: we should publish our monthly coupons earlier. By the time the email goes out and the page updates, customers who planned a family dinner for May 3rd have already ordered. A May 1st launch — or even April 30th for preview access — would improve redemption on the family bundle specifically.
I'd also build a clearer guide right on the coupons page explaining which deals are location-specific. We get calls every week asking "does this work at your Hanover location?" — and the answer isn't always obvious from the coupon itself.
One more thing: I'd test a dine-in-specific deal at our York location more consistently. The counter there moves fast. A quick dine-in discount — even $2 off a whole pie — would bring in more of the sit-down traffic we want on slower Tuesday nights.
Key Takeaways for Getting the Most Out of Brothers Pizza Coupons
1. Check the location before you drive. Not every deal is active at all four locations. The differences between our locations run deeper than just hours — see what's different about each Brothers location for the full picture.
2. Check your cart total before you place the order. The ADDON5 deal this month is the most common missed opportunity. If you're at $23, spend $2 more. You're getting $5 back.
3. Pickup and delivery coupons are different. A discount coded for pickup orders won't apply at checkout for a delivery order. If you're unsure how that works, our guide on how to order for pickup vs. delivery walks through the process step by step.
4. One coupon per order, always. We can't combine FAM23 and PICKUP10. Pick the one that saves you more given your order size. For orders over $30, PICKUP10 often wins unless you're buying the full bundle.
5. The best deals come via email first. If you want first access to Tier 3 loyalty offers — which don't show up publicly on the website — get on our email list. We occasionally send single-use codes to repeat customers that aren't available anywhere else.
Every coupon we put out is built around real kitchen math and real customer behavior. We're not trying to trick you into spending more — we're trying to match the right deal to the right order so you get more food for your money and we keep our kitchen humming at the right pace.
Check the current deals at /brothers-pizza-coupons/ and bring the right code to your next visit.